Basic ingredients of promotion to retail buyers

It is important tool for businessmen, customers and society. The qualities which are commonly found among effective salesman are described below: A good salesman must have a high degree of intelligence, initiative and foresight.

In advertising there is only one way communication i. Converts Latest Demand into Effective Demand: The following are main objections raised on advertisements by a group of people. The advertisements show all types of products irrespective of their quality. Use of sales promotion tool may affect the image of product as buyer feel that product is of low quality that is why firm is offering incentives.

Salesmen find it easy to sell products on which incentives are available. When seller is personally explaining the utilities of product to the customers then customer do pay some attention and listen to the information. Other qualities, a salesman must possess, are: A good salesman must have presence of mind and good common sense.

Chapter 18, Promotion Process, Sales Promotion and Publicity, Class Notes

This variety or choice helps the marketer to select the media, keeping in mind the target customer. A pleasing and charming personality boosts self-confidence. This offer is given to clear off the stock or excessive inventory for example; coke announced 2 liter bottles at Rs 35 only.

4 Most Important Elements of Promotion Mix | Business Marketing

This objection is also not correct because with advertisements the demand for product increases which brings increase in sale and this leads to increase in production. It refers to distribution of free samples of product to the customers.

Chapter 18, Promotion Process, Sales Promotion and Publicity, Class Notes

Objections to Advertising or Criticism of Advertising: When choice of media is faulty or wrong no matter how good the advertisement is it will not reach the target customer.

Good grooming, appropriate dress, clean and tidy appearance and a good posture will go a long way in creating a first impression. In personal selling the sellers give information about the product, at the same time the buyer get a chance to clarify his doubts. Sales promotion techniques are very useful because they bring: Public does not mean only customers, but it includes shareholders, suppliers, intermediaries, customers etc.

The marketer assumes that the message is communicated but the audience or customers do not pay any attention to impersonal messages conveyed through advertising.

Ego drive means salesman must pursue sale not just for money but for recognition and personal success. In simple words, a public relations means maintaining public relations with public.

4 Most Important Elements of Promotion Mix | Business Marketing

It is always felt that advertising increases the cost of product or service but advertising is considered economical as compared to other promotional techniques because it reaches masses and if we calculate cost per customer it is very low or nominal.

This refers to refund or part of price paid by customer on presenting the proof of purchase for example, Rs 2 off on presentation of empty pack of Ruffle Lays.

The advertisements inform people about more and more products, the use of existing products and the new products are shown dramatically to attract the customers.

The Traditional View of Retail Buying The Role of the Retail Buyer and the Tasks in the Retail Buying Process The Composition and Behaviour of the Retail Buying Centre The Contextual Influences on Retail Buying The Role of Information Technology Applications The Evolution of Retail Buying 2.

As a former Retail Buyer for Target, Vanessa Ting now works with emerging brands to build retail pitches that hit the sweet spot of major retail buyers nationwide. She has landed shelf placement for product entrepreneurs in stores like Target, Walmart, Walgreens, Buy Buy Baby, Babies R Us, Bed Bath and Beyond, and many.

road resurfaced, (b) a scouting organization that Give an example. needed a printer to print its scouting handbook, (c) Considering the nature of retail buying, outline the a hardware retailer that wants to add a new lawn basic ingredients of.

ADVERTISEMENTS: Some of the most important elements used in promotion are as follows: advertising, sales promotion, personal selling and public relation! The promotion element of marketing mix is concerned with activities that are undertaken to communicate with customers and distribution channels to enhance the sales of the firm.

Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. Allowances and Discounts: Merchandise reimburse for extra retail support, i.e. advertising, shelf space Case discount on cases ordered in specific period.

BASIC MARKETING (18th Edition) View more editions Solutions for Chapter 7 Problem 14 Problem Considering the nature of retail buying, outline the basic ingredients of promotion to retail buyers.

Basic ingredients of promotion to retail buyers
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