Advertising and fashion retailing project report

Every retailer wants to offer customers the right products at the right time at the right place and at the right price. Generally, price adjustments helps the retailer adapt to the pricing patterns by reducing or increasing the prices owing to changes in the market dynamics like competitive price changes, demand fluctuations, seasonal changes, and so on.

Obviously this culture helps them developing these opinions, attitudes and beliefs. So far as in marketing field consumer buying is mainly based on either knowledge or perceived needs. Still others have sought looks that are themselves both chic and modest.

What is their role within society. Marketing a super- premium product such as a Rolex watch is relatively easy. Choose Type of service.

Project Report on the Retail Industry of India

Subramanian, MD, Subhiksha, the opportunity to shut comes from two factors, one is that in a matter of two years the company opened 1, stores. This is based on the safe assumption that, with the exception of the destitute class as defined in Table What is their role within society.

Established in by K. Consumers use Passbook to keep their coupons and loyalty cards in one place on their iOS device and will soon be able to pay using the one app as well. Over the last three or four years a lot of retailers have realized that online and offline are converging and they need to integrate their systems.

The lower middle class comprises an estimated million people. Near FIFO mark, we felt the smell of both the middle class and elite class. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demand.

Eventually the company made a net profit of Rs. When I go on Pinterest, I call it falling into the rabbit hole. Advertising and Fashion Retailing Project Report It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their DOD, beliefs and the occasion.

Later on we will subscribe to one or more arrives, whose Job will be to scan the market and report on the developments in color, textiles and style directions. Companies are therefore advised to plan their consumer product marketing strategies on an area-by-area basis, rather than on an all-India basis.

Having a single view system across multiple channels is essential to any modern retail strategy. Look at the international partners of leading retail chains in India Table But to ensure it actually improves the customer experience it needs to be fully integrated with point-of-sale and your loyalty software or offers marketing engine, so that it runs slickly, speeding up transactions over the counter.

Accordingly, the profit before tax PBT shot up to Rs. We tried to not to make our products and services in access major for middle class. As the economic slowdown began to bite organized retail, Mumbai-based retail food and grocery player Wadhawan Food Retail deferred plans to launch ten hypermarkets in the country.

Understanding these changes will help us assess the future of the industry. However, online retailing has its drawbacks. This report will help you to learn about: Analysts have observed that retailers were borrowing more debt to fund their expansion and operations.

When this has been met they then move up to the next stage of the hierarchy. The revised rating denotes a good capacity for timely payment of financial commitments, whereas an F1 rating indicates the strongest capacity for on-time payment. These are just a few examples of mobile playing a bigger role in click-and-collect.

Forecasting of fashion can be divided into two categories: An exclusive project report on the Retail Industry of India. This is because of when once some fashion is forecasted then it takes about year of regular hard work to take the fashion from our mind to the practical market. Different experimental shows, runways and large or small exhibitions we managed to do help us a lot in this matter.

The great Indian retail story appears to have fallen victim to the slowdown. Fashion marketing is the process of managing the flow of merchandise from the initial selection of designs to be produced to the presentation of products to retail customers, with the goal of maximizing a company’s sales and profitability.

Successful fashion marketing depends on understanding consumer desire and responding with appropriate products. ADVERTISING AND SALES PROMOTION 1. Advertising is the dissemination of information by non-personal means To project an image. Advertising is used to promote an overall image of respect and trust for an organization.

This message is. Retail project report 1. EXECUTIVE SUMMARYAfter going thick on the thing now time is to make complete picture Organized RetailStores are the market leader in the field of Retailing.

amity school of fashion technology amity university project report on “research on apparel fashion retail industry in india” submitted to: submitted by: shikha Slideshare uses cookies to improve functionality and performance, and to. Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

They work with art directors, sales agents, and financial staff members. The median annual wage for advertising and promotions managers was $, in Entry-level education: Bachelor's degree.

MBA PROJECT REPORT ON apparel / GARMENT retailing in India - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. MBA Project report on Retail. Internship Project Report of merchandising.

Retail trends & predictions

After completion of MBA in marketing started career as professor of marketing for few months and moved to.

Advertising and fashion retailing project report
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